Client Work
Having a plan in place is one of the first things you should do to have an effective marketing strategy. Helping companies define their brand and marketing strategy is one of best parts of the marketing process.
Define your target audience: Who are they, where are they, what do they do, what do they like, how can they find you, how can you improve that, where can we get new people to find you, how do we improve that. All those questions should be answered, discussed, brainstormed. And not just that first day, but continuously as your business grows.
Website Move to Squarespace
Move existing website to Squarespace and add additional features including 8 languages with each language having a fluent team to translate the content appropriately.
Website UpDATE via WIX
Brought on to move content from one site to another, recreate a better navigation layout for the information given, new images that aligned with the program and purpose of the website, and improve overall aesthetic.
Old C&C Website
New C&C Website
Current Website
New Design
Evolve MEdia - Email Campaigns
Do have an email marketing strategy in place? Are you collecting the information you need? Are you generating leads? Are you growing your lists and nurturing existing customers? Are you delivering the right message at the right time to the right person? You could be.
THe COlon Vitamin - Marketing: Website, SOcial Media, Blog, email/Nurturing Campaigns, Events
The Colon Vitamin is a physician-developed daily supplement that help promote colon health. The supplement was created by board-certified gastroenterologist, Dr. Frank Farrell and launched in 2014 to promote colon health. He was constantly asked by his patients what they could do to achieve a healthy colon and prevent disease - cue in The Colon Vitamin.
In addition to traditional marketing methods, the website was created with "user-friendly" in mind for a market that is still skeptical of the "Internet."
Multiple channels and audiences were decided upon on branding outreach and demand generation, including reaching patients, clinics/centers, members of aligned associations/organizations, those 50+ years old, and those 30+ years old looking to prevent future ailments. Channels included email marketing & automation (workflows), events/conference attendance, social media, blog influencers, online health journals/magazines, and store distribution.
Worked with agency on SEM, Google AdWords, YouTube advertising, and SEO keyword usage to increase exposure on different channels and extend reach.
WEBSITE UPDATES VIA WORDPRESS - PROJECT MANAGER
From start to finish managed the move from old website to new website for these clients, including timelines, tasks assignments, leading meetings, SEO tutoring, updating content, and after website management if needed.
OxGUT HOUSE COMPANY - OPERATIONS & MANUFACTURING SET-UP
While the name Oxgut honors the very first fire hose of Ancient Greece, Oxgut designs are circa now. Each piece features genuine fire hose salvaged from U.S. Fire Departments. Serving home, work and life.
Brought on to use resources from previous work to help owner jump start manufacturing locally in the Bay Area and help with the set-up of operations.
“Exclusive Designs with a Heroic Past” - Handmade retired firehose repurposed to create amazing designs.
LANA’S BEAUTY ZONE - SOCIAL MEDIA, WEBSITE
Social Media can portray a style, a vision, a voice to a business. It improves brand awareness, brings new leads to your website, improves your search rankings, and its a good way to find out more about your customers. It's where you can engage them with a conversation. It should be used as an extension of your existing marketing plan and customer service experience, keeping a consistent voice and brand style across all marketing channels. Take charge on how you're perceived digitally and elevate your social media brand & voice.
