Work Experience

Marketing Maven with over 10 years of experience in marketing and small business operations and development. Understanding of business strategy, conceptual branding, project management, process improvements, and direct to consumer marketing. Background in multiple industries including consumer goods, e-Commerce, game-tech events, beauty services, restaurant marketing and non-profit.

Technical Skills

• MailChimp
• Pipedrive CRM
• Hubspot
• Basecamp, GoPlan
• FB Ads, Twitter, IG, G+
• HTML Basics
• Olark Web Chat Feature
• Photoshop Basics
• Google Analytics
• Shopify, Americart
• Microsoft Office 365
• Google Docs
• Mac Platform

Core Competencies

• Marketing Communications
• Project Management
• Social Media Marketing Certification (Hootsuite)
• Email & Automation
• Client Relations
• Vendor Management
• Process Improvement

Consultant & Freelancer Work

Providing businesses with marketing strategies and implementation solutions. Recommend improvements, coaching on best practices for website, social, and content optimization and more.  

Sample of Clients:

• Evolve Media - Support CMO and manage email campaigns for outreach to Bay Area agencies, SF brands, and Biotech agencies.
• Laura Medanich Marketing Consulting - Teamed up with principal for restaurant clients (Alioto's CAFE8, Steak 'n Shake) providing social media advisement and management, coordinating with creative agencies and contractors for marketing assets, and maintaining updated websites and new web features.
• Neutral Corner - Managed website redesign for a non-profit in San Diego, liaison with designer and board members. Coached board member on SEO basics and marketing content.
• Makeover Galore - Assess business opportunities for client growth and propose marketing strategies to increase bookings. Worked closely with owner on tactics and how to efficiently implement.
• AlibiNYC - NY based, acted as business advisor/manager on new opportunities and occasionally recommend new marketing avenues.
• Oxgut Hose Company - Created and implemented operations for local manufacturing.
• Mirth Foundry - Consulted on business strategy & plan, provided market research and analysis on industry, and recommended next steps to bring concept to fruition.

Marketing & e-Commerce Manager | Nov 2013-Jan 2017

Developed marketing and e-Commerce strategies including driving demand generation campaigns, digital promotions, email nurturing, social media outreach, checkout web design, press and media management, clinic partnerships, and event promotions.

• Increased site visitors through marketing programs, doubled year after year from product launch in 2014-2016.

• Managed Facebook ads to increase engagement to over 11,000 followers in less than a year. Followers with Twitter and Pinterest subsequently increased.

• Responsible for CRM (via Shopify & Hubspot), analyzed key customer metrics, including engagement and growth. Assisted with customer service when needed.

Senior Operations & Marketing Manager
Oct 2010-Jul2013

Supervised completed business operations including daily sales/customer service team, marketing and new product launches (20+), purchasing and inventory, recruitment and training, and new business initiatives.

• Devised product timelines from development to launch (prototypes, material/product pricing, positioning, launch preparation to educating sales team on product features and selling points).

• Reduced costs by assessing (just-in-time) inventory needs and evaluating vendor/material pricing.

• Developed and managed motivational programs, company events, and on-going company volunteerism with local non-profit organizations to keep team morale high.