Delivering Marketing Results
Helping Companies Translate Their Business Goals To Reality
Marketing & Brand Strategy, Email Campaign Management, Social Media Management
"If you want to be inventive, you have to be willing to fail." - Jeff Bezos
Marketing & Brand Strategy
Only 61% of marketers believe their marketing strategy is effective. (HubSpot, 2017)
Having a plan in place is one of the first things you should do to have an effective marketing strategy. Helping companies define their brand and marketing strategy is one of best parts of the marketing process. Define your target audience: Who are they, where are they, what do they do, what do they like, how can they find you, how can you improve that, where can we get new people to find you, how do we improve that. All those questions should be answered, discussed, brainstormed. And not just that first day, but continuously as your business grows.
“63% of marketers say generating traffic and leads is their top challenge.”
Email Marketing & Outreach Campaigns
80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals). (Wordstream, 2017)
Do have an email marketing strategy in place? Are you collecting the information you need? Are you generating leads? Are you growing your lists and nurturing existing customers? Are you delivering the right message at the right time to the right person? You could be.
“Email notifications about abandoned carts have a 40.5% open rate.”
Social Media Marketing
There are 2.8 billion active social media users world wide. (Rocksdigital, 2017)
Social Media can portray a style, a vision, a voice to a business. It improves brand awareness, brings new leads to your website, improves your search rankings, and its a good way to find out more about your customers. It's where you can engage them with a conversation. It should be used as an extension of your existing marketing plan and customer service experience, keeping a consistent voice and brand style across all marketing channels. Take charge on how you're perceived digitally and elevate your social media brand & voice.
“Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.”