Mellisa Andrade

 
 

Contact

San Diego, CA 92126 & Pacifica, CA 94044
415.264.7250 | me@mellisaandrade.com
www.mellisaandrade.com

LinkedIn - @mellisaandrade
Facebook - @mellisaandrade
Twitter - @mellisalandrade

ProFile

Marketing professional with experience in brand management, customer engagement, client relations, digital marketing and integrated marketing across various channels including website, email campaigns, print, events, and social media. Background in eCommerce retail, game-tech events, non-profit, and consumer goods and services.

 

EDucation

Bachelor of Science, Marketing
San Francisco State University
San Francisco, California

General Studies
Palomar College
San Marcos, California

 

Professional SKills

  • Marketing Strategy
  • Project Management
  • Email Marketing & Automation
  • List Building & Segmentation
  • Social Media Certification
  • Consumer Insights/Lifecycle
  • Campaigns & Promotions
  • Client & Vendor Relations
  • eCommerce
  • Market Research/Analytics
  • Budget Development
  • Business Development
  • Process Improvement
  • Content Management
 

Technical SKills

  • Hubspot, Pipedrive CRM
  • MailChimp, Dreammail, Olark Chat
  • Basecamp, GoPlan
  • Wordpress (CMS), Dreamweaver
  • Hootsuite, Facebook Ads, Twitter, Google Business Listing, LinkedIn, Pinterest
  • HTML Basics
  • Adobe Photoshop Basics
  • Google Analytics
  • eCommerce - Shopify, Americart
  • Yoast SEO
  • Office 365, Google Docs
  • Mac/PC
 

Volunteerism

Counselor | Experience Camps | Summer camp for grieving children
Role Model | 10BooksAHome | One-on-one tutoring with preschoolers
Pledge Volunteer | KQED | Answering phones during pledge drives
Volunteer | Glide Memorial | Feeding the homeless
Afterschool Program Intern | Starr King Elementary School | Assisting with after school program

Marketing Consultant & Freelancer | Apr 2013-Present

Client-facing role, advising small businesses on marketing, brand strategy, business development, content creation, project management, and social media marketing.

Evolve Media | Nov 2017 - Present

Laura Medanich Marketing | May 2017 - Present

Neutral Corner | Feb 2017 - Jun 2017

Makeover Galore | May 2016 - Jan 2018

AlibiNYC | Oct 2013 - Jul 2017

Oxgut Hose Company | Sep 2013 - Jul 2015

Mirth Foundry | Apr 2013 - Feb 2014

Marketing & eCommerce Manager | NOV 2013-JAN 2017

Developed and maintained marketing and e-commerce strategies including driving demand gen campaigns, online promotions, e-mail automation, social media outreach, checkout web design, media and clinic partnerships, and event promotions. 

  • Doubled site visitors year after year from product launch in 2014 through 2016.

  • Managed Facebook Ads to increase followers to over 11,000 in less than a year. Followers with Twitter and Pinterest subsequently increased. 

  • Managed Hubspot account for e-newsletters, blog posts, social media automation, workflows, and list management.

Senior Ops & Marketing Manager | OCT 2010-Jul 2013

Supervised complete business operations including daily sales/customer service team, marketing and new product launches (20+), purchasing and inventory, recruitment and training, and new business initiatives.

  • Developed and managed motivational programs, company events, and on-going company volunteerism with local non-profit organizations to keep team morale high.

  • Devised product timelines from development to launch (prototypes, material/product pricing, positioning, launch preparation to educating sales team on product features and selling points).

  • Reduced costs by assessing (just-in-time) inventory needs and evaluating vendor/material pricing.

Marketing Specialist | APR 2008-AUG 2010

  • Developed marketing programs to drive conference registration and surpassed registration goals for almost all conference events.

  • Lead liaison for media barter relationships for game events/properties – established relations with trade partners/organizations from domestic to global contacts including China, Tokyo, and Germany.

  • Managed marketing deliverables, filming, and budgets for Game Choice Awards and Independent Game Festival Awards. Worked with creative agency to design and produce awards.

Marketing Coordinator | Mar 2008-Sep 2008

  • Lead trainer for new computer programs for new hires.
  • Developed more efficient processes for communication between marketing and design team, led cross-functional team meetings and maintained project budgets.
  • Additional events added to responsibilities: Austin Game Developers Conference, Paris Game Developers Conference, Game Developers Conference China, the Independent Games Festival/Mobile, and the Game Developers Choice Awards.

Marketing ASSISTANT | OCT 2007-FEB 2008

  • Created and managed marketing deliverables including print, email marketing, event signage, and website content.
  •  Assisted with website registration launches for 5+ website including the Game Developers Conference San Francisco, Game Developers Conference Prime, Game Developers Conference Lyon, and Game Career Seminar.