Experience
Project Management
Website Management
Integrated Marketing
Email Marketing
Marketing & Social Strategy
Process Improvement
COMPETENT Skills:
Website Creation & Strategy, Client & Vendor Relations, Campaign Management, Product Launches, Social Media Management, Content Management, Team Management, Marketing Automation
Technical Skills:
MailChimp, Basecamp, Paymo, Dreamweaver, Pipedrive, Squarespace, Wix, Photoshop, Illustrator, Canva, Premiere Pro, Office 365/Microsoft Teams, Google Suite, ConnectWise, Mac/PC Proficient
by Mellisa Andrade | 2013 - Present
Consulting businesses on integrated marketing, brand strategy, business development, content creation, digital marketing, and website design.
CLIENTS:
ADNEXI Sanaby Health CORP I The Brady Companies
EVOLVE MEDIA C&C Mentor Protege Program ALIBINYC
NEUTRAL CORNER Lana’s Beauty Zone MAKEOVER GALORE
OXGUT HOSE COMPANY MIRTH FOUNDRY
Hoop5 | 2019-Present
Collaborate with clients on their website needs from updating their content, migrating to different website platforms, training on new website platforms, and creating new websites. Also includes continual website management & troubleshooting.
Websites include:
Construction Working Minds, Construction Working Minds Summit
CFMA Regional Events: CFMA Louisiana Regional Conference, CFMA Lone Star Regional Conference, CFMA Carolinas Regional Conference, CFMA Florida Regional Conference, CFMA Mid-Atlantic Regional Conference, CFMA Southeastern Regional Conference, Pacific Northwest Regional Conference, Great Lakes CFMA Regional Conference
Workplace Suicide Prevention, United Suicide Survivors International
Southern California Youth Emergency Services, San Diego Volunteer Lawyer Program, Santino Law
Laura Medanich marketing | 2017-Present
Collaboration with Laura Medanich on marketing strategies and deliverables for clients like Alioto's (Restaurant, CAFE 8, Crab Stand) in San Francisco, MacArthur Park in Palo Alto, Steak 'n Shake Bay Area Franchise, Catamount, and Zef.
Managed the design team for print and online deliverables for clients.
Contributed to a rebranding strategy for a client which included a new look for the website and print materials. Created a one-page bio for the owner.
Outreach to the local press and community for the restaurant opening and potential sponsorship.
Analyzed client websites and provided recommendations. As well as what social media platforms would be best for the product and what type of campaign would hit target audiences.
The Colon Vitamin | 2013-2017
Developed and maintained marketing and eCommerce strategies including driving demand gen campaigns, online promotions, email automation/nurturing, social media outreach, checkout web design, media and clinic partnerships, and event promotions.
Doubled site visitors year after year from product launch in 2014 through 2016.
Managed Facebook Ads to increase followers to over 11,000 in less than a year. In 3 months’ time, increased followers from 45 to 11,346. Escalated traffic from FB from 6% to 73% by end of year. Followers with Twitter and Pinterest subsequently increased.
Managed HubSpot account for email newsletters, blog posts, social media automation, workflows, and list management.
Waterfield Designs | 2010-2013
Supervised complete business operations including daily sales and customer service team, marketing and new product launches (20+) with PR director, purchasing and inventory, recruitment and training, and new business initiatives.
Devised product timelines from development to launch (from design phase to prototypes, sourcing material/ estimating product costs and pricing, product positioning, launch preparation and setting production schedule to educating sales team on features and selling points).
Reduced costs by assessing (just-in-time) inventory needs and evaluating vendor and material pricing. Cultivating relationships with vendors and sourcing other avenues if pricing is not negotiable.
Developed and managed motivational employee programs, company events, and on-going company volunteerism with local non-profit organizations to keep team morale high.
Game DEvelopers Conference, Gamasutra, Game Developer Magazine
Developed marketing programs to drive conference registration and surpassed registration goals for almost all conference events from 2007-2010.
Lead liaison for media barter relationships for game events and properties – established relations with trade partners and organizations from domestic to global contacts including China, Tokyo, and Germany.
Managed marketing deliverables, filming, and budgets for Game Choice Awards and Independent Game Festival Awards. Worked with creative agency to design and produce awards.
Marketing Coordinator | Mar 2008 - Sep 2008
Lead trainer for new hires. Developed more efficient processes for communication between marketing and design team, led cross-functional team meetings and maintained project budgets.
Additional events added to responsibilities: Austin Game Developers Conference, Paris Game Developers Conference, Game Developers Conference China, the Independent Games Festival/Mobile, and the Game Developers Choice Awards.
Marketing Assistant | Oct 2007 - Feb 2008
Assisted with website launches (creation & registration) for 5+ websites including the Game Developers Conference San Francisco, Game Developers Conference Prime, Game Developers Conference Lyon, and Game Career Seminar. Managed marketing deliverables for print, email, event signage, and website content.
Game Developers Conference 2007-2010